Websites have come
a long way in the decades since the internet was conceptualized. Initially,
most people did not have an idea on what to do with colours. The result were either
cheap website design crammed too full of information with no way of navigation
or too colourful websites with hardly any substance. While content plays a
major role in this aspect, one of the main things to focus on in today’s web
pages is the colour scheme.
Fonts
When we talk about
colour, not many people realize that the aesthetic qualities of a web page
depend as much on the font used as it does on the actual colours. Why? Consider
a webpage where everything is written in the same font with the same size
throughout. Frankly, even if the content is EXTREMELY interesting, would you
really have any idea on where to look?
The whole idea
with BOLD parts is to draw your
attention. Same with UNDERLINED or ITALICS.
The best part is that they can be used for different things, with bullets and
hierarchies pointing out where to look: just like this section focuses on
fonts, and the next section on photos.
Photos
It
is another highly underrated part in web design. Making the cut in today’s
world depends as much on good pictures as it does on colourful buttons. Simply
getting a picture off the internet in 5 minutes does not help if you want to
stand at the top (it SCREAMS cheap web design). Accentuate the colour scheme in
the photos. Make sure the point you want to emphasize is actually in focus. And
always keep in mind the overall colour scheme. It does not help if your whole
web page is being designed to appeal to simple aesthetics with white as the
main colour and all of a sudden you introduce a very colourful picture in the
middle.
Of course, the
thing might mean to draw attention to specifics, like a tutorial page on
photography that highlights the photographs, but keep in mind what you would
like to see before you commit.
Buttons & Logos
Who does not like colourful buttons? Go to any
major photography website and in all likelihood, they have a dedicated section
to cute buttons. But that does not always work the same way. An affordable web
design does not mean a bad web design. Heck, even you could design a web page
with most of the automated tools available these days with no in-depth
knowledge on how it works. So what makes it different from the professionals?
Attention to details.
- Highlight the details with relevant bullets
- Make sure your link buttons do not draw too much attention
- Logos make or break the website, so put some thought into them
Talking of logos,
they need to be simple and by extension, easy to remember. Websites like Paypal
and Amazon are premier examples of how good logos can work. Whenever you see
them, you automatically associate the websites by default. Why is this? High
exposure? Not really. They created something that was functional. Make sure you
keep that in mind too
Colour is an awesome thing. But like everything
fantastic, needs to be handled with care. Always remember the context of what
you are doing and you will soar with your web designs. There is nothing called
a cheap website: simply your handling of a web page and how well you execute
it.
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